PERCEPTION AND USAGE OF SOCIAL MEDIA AMONG UNDERGRADUATE STUDENTS OF CHUKWUEMEKA ODIMEGWU OJUKWU UNIVERSITY, ANAMBRA STATE

Charles Chukwuma Eze

Abstract


This study examined the perception, level of awareness and usage of the social media among the undergraduate students of Chukwuemeka Odimegwu Ojukwu University, Uli and Igbariam Campuses. The study is anchored on the Uses and Gratification theory. Using survey research design, a sample size of 399 respondents was drawn from the population of Chukwuemeka – Odimegwu Ojukwu students put at 8011. Two faculties and four departments were randomly selected for the study. Findings from the study revealed that the level of awareness of the social media network is high among the students and Facebook is the platform that is mostly used by the undergraduates. Other findings however reveal that these undergraduates allow their steady usage of Facebook to encroach into their studies time and this usage is mostly related to entertainment purposes to the detriment of other academic and e – learning purposes that may be gotten from the same Facebook. Based on the findings, the study recommends that the National University’s commission in partnership with the different university management is to ensure that the Nigerian students are actively oriented and sensitized on recent strategies aimed at maximizing the social media for gainful academic and research purposes currently being practiced in other advanced countries of the world.


Full Text:

PDF

References


Abubarka, A. A (2011). Political participation in social media during the 2011 presidential

electioneering, in O, Omojolla et al (Eds) Media terrorism and political communication

in a multi – cultural environment. ACCE Conference Proceeding Nigeria.pp.445 – 453

Adibe, K. N, Odoemelam, C. C; Orji – Egwu, A, Nwankwo, S. U & Nweze, S (2013). Social

media and political participation in Africa: Issue, Challenge and prospects. In D Wilson

( Ed) communication and the media in Nigeria: social engagements, political developmet

and public discourse, 64 – 84 .ACCE, Nigerian Chapter.

Asemah, E.S. (2011). Selected mass media themes. Jos: Jos University press.

Businessday Magazine. ( August 2013). How Nigerians use social media. Retrieved from http:

www. Businessdayonline .com

Douglas, K (2014, April 23). Social media in Nigeria: mobile chat dominates. Retrieved from

http:www. How we madeitinafrica.com

Hendricks, D. (2013). Complete history of social media: Then and now. Retrieved from http:

www.socialmedadefined.com

Idumange, J. ( 8 July, 2012). Social media practice: Ethical issue. Retrieved from http: www.

Thenigerianvoice.com/nunews/940

Katz, E; Blumler, J. G & Gurevitch, M. (1974). Utilization of mass communication by the

individual. In J.G. Blumer and E. Kats(Eds) the uses of mass communication, pp.

– 32. Beverly Hills, CA: sage

Kiss, J. (2014). Facebook’s 10th birthday: from college dorm to 1.23 billion users. The

Guardian, Tuesday 4th February.

McQuail, D. (2015). McQuails mass communication theory. 5th edition, London: Sage

Publications Limited

Nielsen. (2012, December 9). State of the media: The social media report 2012. Retrieved

From http:www.socialmediadeined.com

Severin, W & Tankard, J. (1997). Uses of mass media. In W, Severin & J, Tankard (Eds).

Communication theories: origins. methods and uses in the mass media (4th ed.).

New York: Longman.

Yamane, T. (1967). Statistics: An introductory analysis. (2 nd ed.). New York: Harper

And Row.


Refbacks

  • There are currently no refbacks.