EDUTAINMENT AND NATIONAL DEVELOPMENT: INTERFACES WITH DIGITAL MEDIA

Gideon Isika (PhD), John Orhewere (PhD)

Abstract


The thrust of the paper is the growing interest in edutainment as a means of raising awareness. Being a global initiative that conveys development oriented messages edutainment focuses on institutionalized media by providing the much needed interface with the social media as tools. Using qualitative research and tenets in Uses and Gratification Theory, the paper is of the view that the same principles that undergirds the acquisition and the use of knowledge can offer huge support by productive engagement with digital media

Keywords


edutainment, media, interface, development, awareness

Full Text:

PDF

References


Airhihenbuwa, C. Makinwa, B. and Obregon, R.(2008). Towards a new communication framework for HIV/AIDS, Journal of health communication 5:101-11(supplement)110-11

Aneto, G. Aneto O, Onabanjo, J. & Osifeso, B. (2006). Models and theories of communication Lagos: African Renaissance Books Incorporated.

Chatora, (2012). The internet is not the antidote. Journalism History.14(3) pp.165-167.

Cologne, P.(1973). The dynamics of mass communication. Media in a digital age (7th Ed.) New York: McGraw Hill Publishing.

Danladi, K. (2013) Social media, youth and culture change among ABU Zaria undergraduates in Nigeria (social engagements, political development and public discourses) Des Wilson (ed.) Uyo: B.S.M Resources

De-Fossard, E.(2004). Writing and producing radio dramas: communication for social change vol. 1. Thousand Oaks CA: Sage

Dominick, J.R.(2000). Broadcast, cable ,internet and beyond: An introduction to modern electronic media US: McGraw-Hill

Husain, S. & Sheikh, B. (2015). Stalling HIV/AIDS through social marketing: Prospects and challenges in Pakistan Medical Association Journal 55(7) 294-298

Idakwo, L.(2012), The use of social media among Nigerian youths. Retrieved 20/6/ 2017 from http//www.slideshare.net/gold/social media panorama/article.html..

Kakembo, F. (2012). Edutainment and the social media in the contemporary African context: Analysis of the Uses and Gratification model Ota: Covenant University Press.

Kakmbo, F. (2008).Exploring the television HIV/AIDS education in the light of needs – experiences of urban groups in Uganda. The international Journal of learning, volume 1,Issue 5.pp307-308

Kombol, M. (2010). Influence of satellite television on football culture in Benue State in perspectives on communication and culture Des Wilson (ed) Uyo: BSM Resources.

Katz, E. and Blummer J. & Gurevittch, M.(1974). Uses of mass communication by the individual in W.P. Davidson & YU,C.(eds)in mass communication research: Major issues and future directions,New York: Preger pp.11-35

LaRose,R. Mastro, D. & Easten,M.(2001). Understanding internet usage: a social-cognitive approach to Uses and Gratification ; Social science/computer Rewiew19(4)395-413

Mayers, M (2000). Qualitative research and the generalizabiy question: Standing firm will protect us The qualitative report 4/(3/4).

Okunna, S. & Omenugha, k. (2012). Introduction to mass communication. 3rd edition. Enugu: New Generation Books.

Onaiyekan (2002). Listening: a powerful media tool. Journal of communication Research, Oct.12.p.122 .

Thomas, R.(2006). Health communication. USA: Stringer

Tulloch, J. & Lupton, D. (1997). Television AIDS and risk: A cultural studies approach to health communication, Sydney, Australia: Allen Unwin Press.

Udoakah, N. (1998). ‘The use of radio and television for cultural messages’ in mass communication one course, many professions Ik.Nwosu (ed.) Enugu: Prime Targets Ltd.


Refbacks

  • There are currently no refbacks.


 

 

 

 

   

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.